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Product Extension

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Strategy

x

Campaign

D&AD New Blood Award Submission

The Ask

Heighten the reading experience of 18-30 year-olds.

Case Study Video

Delivery of voice memo and text.

Signup from OOH CTA.

Key Insight

Starting a new book can be seen as a big undertaking. People want the satisfaction of finishing a book without the big time commitment.

Campaign Rollout

Place ads where people have time to kill.

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Public Parks

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Public Parks

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Tube Takeovers

The Team

Mason Shuck- Creative Brand Manager

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