Product Extension





D&AD New Blood Award Submission

The Ask

Heighten the reading experience of 18-30 year-olds.

Case Study Video

Delivery of voice memo and text.

Signup from OOH CTA.

Key Insight

Starting a new book can be seen as a big undertaking. People want the satisfaction of finishing a book without the big time commitment.

Campaign Rollout

Place ads where people have time to kill.

Public Parks

Public Parks

Tube Takeovers

The Team

Mason Shuck- Creative Brand Manager