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Product Extension
x
Strategy
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Campaign
D&AD New Blood Award Submission
The Ask
Heighten the reading experience of 18-30 year-olds.
Case Study Video
Delivery of voice memo and text.
Signup from OOH CTA.
Key Insight
Starting a new book can be seen as a big undertaking. People want the satisfaction of finishing a book without the big time commitment.
Campaign Rollout
Place ads where people have time to kill.
Public Parks
Public Parks
Tube Takeovers
The Team
Mason Shuck- Creative Brand Manager
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